Best Keyword Research Tools For SEO & PPC – Free & Paid Keyword Research Tools

Keyword research tools

Best Keyword Research Tools You Should Know

Keyword research is essential for increasing traffic to your website. It assists you in creating the ideal content to increase organic search traffic. Hence, keyword research should come in first before building a site or writing an article, because it will determine the amount of traffic that you’ll be able to get for your site. Hence, you have to use the most powerful keyword tools.

Here is the list of 17 best free and paid keyword research tools for SEO and for ads, and the best YouTube keyword research tool. Some of them are must-have keyword research tools for SEO in the market.

Best Free Keyword Research Tools

1. Google Keyword Planner

Even though Google Planner is a great keyword research tool for those who want to run their ads on Google. However, it’s still a useful tool for SEO, and unlike other paid tools, this is totally free to use. To access it, you’ll need to have a Google Ads account and enter your payment details, but you don’t need to run an active campaign or pay for anything.

Once you’ve got access to the Keyword Planner tool, you can type in any keyword and view data for how many monthly searches it has (approximately). You’ll also see a long list of related keyword ideas, which you scroll through or download.

2. Free Keyword Research Tool by

This little-known keyword research tool from is totally free, created by the popular internet marketer cum Youtuber, Hasan Aboul Hasan. In fact, his site is full of gems that will amaze you, with tons of useful Seo/digital marketing tools and resources that are worth exploring.

This tool is simple but effective. Once enter a keyword and solve the Captcha, data like search results including Monthly Search Volume, Paid Competition (Low-High), CPC and SEO difficulty will show in seconds, together with 50 related keywords and data. You may copy the data to the clipboard or export it as CSV file, or just copy the keywords as the tags. You can also access its free YouTube keyword research tool and other useful SEO/Web/YouTube tools on the site.

3 WordStream (Free & Paid)


Like Google Keyword Planner, WordStream keyword research tool is a great tool for Pay-Per-Click (PPC) ads. Its vast number of keyword suggestions may also enlighten you with some good SEO keyword ideas. With this tool, you can get thousands of keyword suggestions from a constantly updated database of more than a trillion unique search queries, giving you more keywords, faster than even paid keyword tools.

Wordstream Free Keyword Tool

The Wordstream free keyword tool will give you data like Monthly search volume, Top of the page bid price (high/low range) and competition level

(Low/Medium/High) together with a whopping 500 suggestion keywords. However, the search results are not available for download, but you can get them by submitting your email.

4 Ubersuggest (Free & Paid)

When you enter a search term, Ubersuggest displays data of the search volume, SEO difficulty, paid difficulty, and CPC. It also identifies the number of backlinks you would need to rank on the first page of Google for that search term, a very handy and effective keyword research tool for SEO.

Ubersuggest Keyword Tool
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Ubersuggest Keyword Tool
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As you scroll down (Page 2), you‘ll see lists of keyword ideas and page content ideas with related blog titles. You can see the number of how many people who click on and share each article. It can save and export most of your data reports to CSV. The free Ubersuggest version limits your use to a website only and 3 keyword searches per day. It also provides a free Chrome extension to see data right on the SERP easily.

5. Semrush Keyword Magic Tool (Free & Paid) 

Semrush Keyword Magic Tool is one of many free tools offered by the SEO giant Semrush. You need to create an account to access their free tools, select Skip Trial and you’re good to go. The free account limits you to 10 searches a day across all the free tools provided by Semrush. The Keyword Magic Tool gives you access to more than 20 billion keywords from over 120 geographical databases.

Once you enter a search term, data like Monthly Search Volume, Competitive Density (competition among paid advertisers), and Keyword Difficulty (how difficult it would be to rank in Google’s top 20) will be displayed in seconds. At Results column it shows the number of URLs displayed in organic search results for the keyword. For the free version, data showed up 10 related keywords only, paid plans offer more features and some limits are lifted.


The Keyword Magic Tool also has great features to view the seed keyword in different ways, including the Question feature. It shows a list of question-based keywords that contain your seed keyword. You may choose to see the keyword search results in Broad Match, Phase Match and Exact Match order, respectively. Findings can be sorted and exported easily and quickly.

6. Ahrefs Keyword Explorer (Free & Paid)

Like SemRush, Ahrefs Keyword Generator is one of the top-notch keyword research tools in the market. This is a reputable and premium paid tool and is the favourite choice for many veteran internet marketers.

Enter any target keyword or phrase, and it will pull the top 100 keyword ideas from its database of over 8 billion keywords from over 170 countries. You can access this tool without creating an account (but you can’t download the data), just need to solve the captcha will do.

Ahrefs Keyword Generator

For each keyword phrase, Ahrefs Keyword Explorer displays Search volume, Keyword difficulty from 1 to 100, How recently this result was updated, and a list of questions related to your search term under the Question tab.

You can use this keyword research tool to identify long-tail keywords that target less competitive phrases by referring to Keyword Difficulty (KD) and refine your search using geographic location or search engine.
Besides the keyword generator that pulls from Google, Ahrens also has free Bing, YouTube, and Amazon tools, free SERP service and many more. It has various paid plans that release tons of valuable features.

7. Moz Keyword Explorer (Free & Paid)

Moz Keyword Explorer is the SEO keyword research tool with over 500 million traffic-driving keywords. It is an attractive and well-laid-out keyword research tool. You can see Monthly Volume, Organic Difficulty, Organic Click-Through Rate (CTR), and a Priority Score for each search term.

Organic CTR, is a percentage created by Moz to estimate how many clicks are going to organic search results (as opposed to ads or SERP features). For example, a keyword with a volume of 100 and a CTR of 70% means that approximately 70 of the 100 searches end in a click on an organic result and the other 30 had no organic clicks.

Keyword Explorer delivers up to 1000 keyword suggestions for each term, with monthly search volume and relevancy. Moz offers many other excellent SEO tools that are worth exploring. The disadvantage is that the free account is limited to 10 queries per month. Its paid plans Moz Pro release many features that might surprise you, like page crawling and On-Page Grader Reports, etc.

Keyword Research Tools For Youtube.


VidIQ is a SaaS product designed to help YouTube creators find topic and keywords for their videos, it can be accessed through its Google Chrome Extension. VidIQ assists your channel by creating SEO-friendly titles, descriptions, and tags. VidIQ has a robust YouTube SEO feature set that will allow the users to rank their YouTube video quickly and effectively:

VidIQ works like any traditional keyword tool. Enter a search term and get key data on that term together with the huge list of keyword variations. With VidIQ, you may various great features like generate 1000+ video ideas (paid) every month with view predictions, and audit your YouTube channel 24/7.

VidIQ Features
Related Score: This metric determines how closely a suggested keyword is related to the one you just typed in.
Search Volume: The number of people who search for that keyword on YouTube each month.
Competition Score: The number of videos competing for that exact search phrase in YouTube’s search results.
Overall Score: This figure considers both search volume and competition.
As a result, a keyword with a high number of searches but low competition will have a high Overall Score.

VidIQ Analytics
A dashboard that shows views, subscribers, and comments that your channel got, useful information to tell how your channel is doing.

9 TubeBuddy

TubeBuddy has over 65 features that can assist you in optimising your videos for the YouTube algorithm. Its free chrome extension connects directly to your YouTube dashboard and allows you to enjoy its tons of features! Here are some:

TubeBuddy has the huge amount of YouTube SEO features that are packed in. These features can assist your videos in being discovered by the YouTube Algorithm and receiving millions of suggested views. The features that will offer great help in ranking your channel, include:
1.Suggested Tags – The suggested tags tool embeds itself into the video upload page and gives you suggested tags based on your main target keywords
2.Keyword Explorer – Just key in a term and you will get a ton of keywords and video ideas. But only Max 3 suggestions for the free version.
3.SEO Studio – Paid service, it builds the perfect searchable Title, Description and Tags for your video once the keyword is entered.
4.Best Time To Publish -Tell you the best time to publish your video with the highest viewership.
5.Video A/B Tests – It allows you to compare different thumbnails and titles on the same video and see which one performs better. All you have to do is provide TubeBuddy with two different thumbnails and titles.
6.In-depth Analytics – TubeBuddy’s in-depth analytics help you understand what works and what doesn’t. The data allows you to concentrate on creating content that increases views and earnings. Among the top features that help to grow your channel: Retention Analyzer, Health Report, Competitor Scorecards, Social Monitor, Rank Trackings, Productivity Tools and many others.

TubeBuddy also helps to save massive of your time by speeding up a lot of the manual actions you normally have to take on YouTube, by using its timesaving features like Bulk metadata updates, Canned Responses, Publish to Facebook, Thumbnail Generator and Video Topic Planner.

10. KWFinder by

KWFinder – Can’t afford to miss it. KWFinder is a very handy keyword research tool for both PPC ads and SEO, simple and straightforward. It has Trend, Search (Volume), Cos-Per-Click (CPC), Pay-Per-Click(PPC) and Keyword Difficulty (KD) data all at one glance. Keyword research can be done based on country and language.

KWFinder can only be accessed after you sign up for its 10-day free trial from They offer tons of useful SEO tools like SERPChecker (SERP Analysis), SERPWatcher (Rank Checker), LinkMiner (Backlink Analysis), SiteProfiler (SEO Metrics & Insights), giving you valuable SEO insights.

11. Keyword Tool by (Free & Paid)

Keyword Tool is a free online keyword research tool that generates hundreds of relevant long-tail keywords for any topic by using Google Autocomplete. Using Keyword Tool, you can choose a specific Google domain out of 192 supported domains and one out of 83 languages that will produce keyword suggestions.

The advanced version of Keyword Tool, Keyword Tool Pro, provides on average, two times more keywords, compared to the free version, and offers a handful of other useful features. You can find more information about Keyword Tool Pro here.
The free version of Keyword Tool can generate up to 750+ long-tail keywords but only display other useful data like Search Volume, Trend Average, CPC (USD) and Competition after you subscribe to its paid plan Keyword Tool Pro. You can do keyword research on 11 platforms, including Google, YouTube, Bing, Amazon, eBay, App Store, Play Store, Instagram, Twitter, Pinterest and Google Trends.

Other Keyword Research Tools/Chrome Extensions That Are Worth To Explore

12. Keyword Planner Chrome Extension uses auto-complete APIs to generate thousands of long-tail keywords in seconds, along with monthly search volume and cost-per-click data. You can get 5,000+ Keywords with Search Volume.

13. Keyword Everywhere – This is the extension that you shouldn’t miss. You will get Keyword search volume, cpc and competition for 15+ websites like Google™ Search Console, YouTube™, Amazon™ & more.

14. AnswerThePublic – Offers an attractive prospect – knowledge of what topics and questions users are actually plugging into Google and Bing. It displays up to 150 keyword suggestions with just one search. Limit up to 3 searches a day using the free version.

15. Wordtracker Scout – This is a great Chrome extension that works as a spy. Hover their contents and click the W button and generate a cloud summary of the page’s keywords and insights. You‘ll have a glance at what your top competitors are getting right immediately.

16. Soovle – View autocomplete suggestions from several search engines, including Amazon, Google, Wikipedia, and Yahoo

17. Bulk Keyword Generator – A Time-saving tool from It is best used for local business geographical SEO. It focuses on generating keywords based on your industry type. Select a business type and city, and it will automatically generate local keywords for your industry that potential customers might use to find you. Very handy tool.

Free keyword research tools might be your first option at the initial stage, but they aren’t your only option. If your business is booming or you need more powerful tools to excel in your online business, you can always invest in paid tools.

Tools that require payment or a subscription to access do everything that the free tools above can do. For example, top-notch keyword research tools like Ahrefs and Semrush, have become a must-have for serious marketers.

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